READY, SET, SUMMER: YOUR BEAUTY SURVIVAL GUIDE

Summer is the season of a non-stop ‘work-sun-wine-dine-party’ cycle.
How does one enjoy the warm season at the fullest without sacrificing their appearance?

Here`s the answer.

Summertime, and the living is easy... Here comes the wine Wednesdays, beach sunsets, spontaneous road trips, terrace parties, bicycle night rides and endless summer adventures. Even though it`s lots of fun, we can`t deny that the summer heat, parties and the lack of sleep does great harm to your skin. Tackle your guilty pleasures like a pro and arm yourself in advance with these skin care tips to maintain that beautiful and healthy glow all summer long.

YOUR VICE

SLEEPLESS NIGHTS

The hours from dusk till dawn are when the real summer magic happens. Late night lounging with friends on the terrace, cruising through the city lights by bicycle, catching those tepid summer wind breezes on the back of your neck... This is such a seductive experience that we just can`t get enough of it – even if the hours we haven`t slept can be read on our faces the very next morning. Researchers at the Karolinska Institutet in Sweden have found that restricted sleep affects the facial appearance negatively and even decreases others` willingness to socialise with the sleepy person. As it turns out, just 2 nights of poor sleep can make one appear less attractive and healthy.

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Reduce puffiness
Sleepless nights require emergency action for your eyes. Choose a cream that smooths away signs of fatigue, hydrates, corrects fine lines and wrinkles and brightens up the eye area. Also, keep your favourite eye cream in the fridge for occasions like these – it makes the cream more soothing and relieving.

Mask it up
Fake the eight-hour sleep with a nourishing and comforting mask that delivers visible lifting, plumping and wrinkle-smoothing results. To restore the lost volume of your face and smooth deep wrinkles, this mask is infused with revitalising birch water and firming amino acids.

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PARTY MOOD

They say that every hour in the summer is happy hour. The sun is shining, people are more social, so sitting outside and sipping a cocktail with friends after work seems like the right thing to do. Summer gives you so many reasons to celebrate life and sometimes a glass of wine or a tropical cocktail could make the warm night even more delightful. While it might be fine to raise a glass every now and then, drinking too much takes a toll on your body and your looks. Alcohol accelerates the ageing process, worsens skin issues, causes bloating and makes you regret all the bad decisions made on the previous night – so here’s how to lessen the damage (maybe except for the texts sent to your ex).

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Scrub the night away
Gentle exfoliation helps your skin look bright and healthy so no one will ever notice how many Margaritas you actually had last night. Facial exfoliation helps to stimulate circulation, therefore it increases the blood flow and combats the post-party puffiness.

Bring back the glow
Alcohol has serious dehydrating properties (this is why you get the taste of a desert in your mouth the morning after), which makes your skin look dull and tired. So drink a lot of water and go for a facial serum that restores the deepest layers of moisture and balances your stressed and dehydrated skin.

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HITTING THE BEACH EVERYDAY

You might think that a day at the beach or by the pool increases your radiance and the summer glow. But in reality the habit of spending too much time by the beach can mess up your face – and it’s not just about the damaging UV rays. When you sweat, your skin loses water, and chlorine and saltwater also both dehydrate your skin. Pay close attention to moisturising your skin every day inside and out with H2O (yes, we are talking about your water intake and no, the liquid in Margaritas does not count) and don`t forget about the sunscreen!

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Be smart about the sunscreen
There is no doubt that every new summer season comes with a new sunscreen. Throw away the one you didn`t finish last summer (as they don`t last forever) and buy a new one! Be wise about your sun protection and choose a physical sunscreen that does not penetrate the skin and has good evidence of safety.

Treat your body
Submerging yourself in water repeatedly disturbs the normal presence of bacterial flora. An effective moisturising routine can do so many beneficial things for your body. Your skin is a barrier that protects you from environmental aggressors, and keeping it moisturised helps the barrier to continue working properly. Apply a lightweight moisture-boosting formula that protects the skin from drying agents like sunrays, salt and chlorine.

YOUR VICE

HEAVY MAKEUP

Summer is full of wonderful things – but melting, cakey makeup and sticky, chappy lipstick are not among them. We encourage you to go the au naturel route with your makeup this summer and dare to leave your makeup bag at home while spending the day outside. Natural beauty starts with a smooth and radiant canvas and this is perfectly enough. Less is more! It doesn`t mean you need to skip the makeup altogether – just use these wise products to achieve the desired effect.

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Light coverage
Apply a tinted moisturiser! Choose a lightweight formula that lets your skin breathe. You`ll mask dullness, even out skin tone and give your parched face a much-needed hit of hydration. It protects your skin from UV rays and pollution and also gives that beautiful, subtle glow and evens your skin tone. And there`s more – it`s packed with SPF and feels weightless.

Kissable lips
At the peak of the sunny days, our lips are subject to heat, wind, sand and salt. Instead of covering them with a heavy lipstick, choose an intensely rejuvenating lip balm. This one smells amazing, is made with the highest quality ingredients, plumps your lips and leaves a summery, glossy finish. Perfect wherever you go!