People

30.11.2021 Our ancestors knew how to dress up and throw a good party — all that in an exuberant, yet sustainable, fun, yet meaningful manner. Here are five things to love about this tradition, and three masks you can easily make by yourself.

16.11.2021 Inspired by the Latvian masking traditions, the Métamorphose gift collection is all about transformation. The adorable creatures and miraculous events were brought to life by artist Katrina Neiburga, who created four short films where the power of tradition and its full-blooded energy is reimagined in the context of contemporary living.

02.11.2021 A wayward rebel who wears her silver hair with pride, Fransje knows a thing or two about challenging mainstream beauty standards set for women. Here, she talks aging gracefully, embracing her natural grey hair and skincare practices.

26.10.2021 Explore application techniques beyond mascara’s usual modus operandi — draw, paint and layer till you drop with these 6 creative ideas, shared with us by makeup artist Anete Salinieka.

20.10.2021 Architecture critic and curator Ieva Zībārte on the exhibition Self-Noises, which is on display in Riga until 24 October at the renovated Eižens Laube House.

11.10.2021 With the launch of the long-awaited MÁDARA mascara, our team dared to embrace uncertainty and question the traditional beauty advertising customs, turning the process into a creative experiment itself.

28.09.2021 We sat down with Linsey Sijmons, our friend and creativity powerhouse from our dear city of Amsterdam, to have a conversation about her untamed creative vision, personal acne skincare journey and what her dream collab with MÁDARA would be.

15.09.2021 Dear MÁDARA friend. My name is Paula. I’m a human, who a year and a half ago at the age of 31 heard the diagnosis – breast cancer.

18.06.2021 Imagine a sudden urge to step into the wild, breathe in air full of flower aromas and make love with existence – that’s exactly how Latvian savage souls feel when midsummer is approaching. MÁDARA founder Lotte knows the feeling well and takes us with her into the strange world of Latvian midsummer rituals with the help of folklorist Aīda Rancāne, PhD/MA.

28.09.2020 We have always loved hearing what you have to say about MÁDARA, which is why we are sharing what nine different and inspiring personalities from across the world use, recommend and love from MÁDARA. Get inspired, and hey, maybe even find your new can’t-live-withouts.