Imagine a sudden urge to step into the wild, breathe in air full of flower aromas and make love with existence – that’s exactly how Latvian savage souls feel when midsummer is approaching. MÁDARA founder Lotte knows the feeling well and takes us with her into the strange world of Latvian midsummer rituals with the help of folklorist Aīda Rancāne, PhD/MA.
1
The celebration of fertility
Celebrated during summer solstice, the Latvian word for midsummer – Jāņi –symbolises the cosmic peak of the sun during which it pours generous cosmic energy over the Earth, known as auglība (Latvian for fertility). Latvian folk songs state that during midsummer all nature is full of this divine blessing – even a drop of dew possesses magic abilities. Jāņi celebrates this fertility through the interplay of feminine and masculine aspects which are eventually united through symbolic rituals, like sending a float of fire into the river to unite fire (male) and water (female). These polarizing elements also dominate the Jāņi food scene – a type of fresh cheese symbolizes female fertility while beer worships the male counterpart. Latvians are Indo-Europeans, so some vague parallels can be drawn between Latvian and Hindu traditions. Just take this linguistic resemblance of Latvian word Jāņi (Midsummer, male name, symbol of Sun) with Yoni (vagina, womb), and Līga, Līgo (the day before Midsummer, female name, word for gentle rocking, aka sexual movement) with Hindu word Lingam (phallus).
In antient Latvian worldview, midsummer is when sacred blessings pour over the mundane world, which is subject to destruction. Receptivity is needed to receive these gifts, so cleaning the house and weeding the garden are among the preparatory works for celebration. The worldly environment is transformed into a sacred space also by decorating the house and outdoors – young birch trees are cut to decorate gates, entrances, and rooms while flower crowns are thrown on fences to create gateways for blessings to flow in.
3
Breaking free of the worldly roles with flower wreaths
Those celebrating Jāņi wear flower wreaths, symbolic masks that set people free from their everyday identity, enabling unmediated interaction with nature and other humans. They’re antient symbols of the feminine but worn by both genders – instead of flowers, bushy male crowns are made from oak leaves symbolizing strength. The braiding ritual consists of a meditative walk though meadows, picking up herbs and flowers that speak to you. A wreath is worn all night long as the gradually fading flowers give their strength to the person. Afterwards they’re hung near the bed, serving as a protective element until next Jāņi, when they are burned in fire.
4
Transcending darkness with fire
One of the central elements of midsummer, fire is lit right after the sunset. Jāņi traditions say it’s crucial to stay awake and nourish the fire until sunrise to not fall into a metaphorical darkness. There are two types of fires – the phallic bonfire is erected on a wooden column and lit with a burning dart while the feminine bonfire is arranged on ground. And there is so much to do around the fire – singing, dancing, jumping over the earthy fire, searching for the fern flower. The celebration has to be long and intense, as this is believed to help become one with the existence.
5
The deepest of mysteries – the fern flower
Said to blossom only on Jāņi night, searching for the fern flower is perhaps one of the deepest mysteries as the plant actually has no flowers (or seeds) – it’s neither masculine or feminine. This search is commonly regarded as a sexual adventure, however, folk songs indicate it’s more of an experience of the sixth sense which opens the gate to a journey into subconsciousness. But might be a bit of both – sex remains a great starting point for setting you free and wild, turning on your sensuality and making you so perceptive that you become aware of divinity around and inside you.
Curious about what my midsummer celebrations will look like?
Here’s my bucket list for the shortest and most magical night of the year.
A few days before midsummer, have a Latvian sauna (pirts) ritual – a mysticism tradition which recognizes that the body is integrated with the spirit and helps release all tension
Clean the house, mown the lawn, fix this and that around the house
Make my own Jāņi cheese with fresh milk from my neighbour’s cow. The cheese should be round, like the sun.
Wander into a meadow and smell butterfly lilies – endangered Northern orchids
Make flower crowns for myself and children
Make fire on a small hill with an out-worldly Latvian countryside view over a lake
Sing and jump over a bonfire
Go skinny dipping after midnight (never done it before)
Go into the forest by myself. When I did that last year, an owl suddenly started hooting as if it was telling me a story and it makes me wonder what magical things will happen this time around
In this Privacy Policy any use of the word “you”, “your” or similar refers to any visitor of website www.madaracosmetics.com (hereafter – Website). Such concepts as “we”, “our” or similar refers to MADARA Cosmetics, AS.
WHAT ARE COOKIES
Cookies are small text files, which are embedded in on your computer’s hard drive through your browser. They are often used as a mechanism for websites to memorize useful information, such as your login information, and to facilitate convenience of surfing through the website. Our cookies cannot identify you personally.
HOW DO WE USE THE COOKIES
Several types of cookies are used on the website for various purposes:
• Essential cookies: The cookies are used to ensure operation of the Website, inter alia, to allow you to use our services and to connect to your account. These cookies are used based on our legitimate interest to ensure operation of the Website and provide services to you. The essential cookies are stored until you close your browser, i.e., until the end of the session. • Analytical/performance cookies: The cookies allow us to recognize and quantify the number of visitors of the Website and see how these visitors navigate the Website. The legal grounds for use of these cookies are our legitimate interest to improve performance of our Website, for example, by ensuring a search option. The analytical/performance cookies are stored on your device permanently. • Functional cookies: The cookies allow the Website to remember the settings you selected and your preferences that facilitate more convenient use of the Website, for example, if you wish to remain logged in on the Website. These cookies are used based on our legitimate interest to ensure, improve and make the use of the Website more convenient. The functional cookies are stored on your device permanently. • Targeting/advertising cookies: The cookies are used to record your visit to the Website, the websites and links you have used, for the purpose to offer and render our or our business partners’ products and services according to your interests. These cookies are used based on your consent. By visiting the Website and using the services provided by us you agree that the targeting/advertising cookies are used. The targeting/advertising cookies will be stored until you delete cookies from your browser.
The cookies are processed and received by us and our business partners who ensure operation of the Website, compile and analyse your activities on the Website. Cookie information is not transferred outside the European Union and EEA.
HOW TO RESTRICT AND ERASE COOKIES
If you wish to restrict, block or erase the cookies, such option is ensured upon changing settings of the browser you use. You cannot opt-out of use of the essential and functional cookies, because without them it is not possible to ensure the functionality of the Website. You cannot opt-out of use of the analytical cookies either because they are necessary for us to improve the performance of the Website.
We use the services of Google Analytics. You can opt-out from the use thereof by downloading and installing the Google Analytics Opt-out Browser Add-on tool.
For further information about cookies and inquiries as to how to manage them please read here www.aboutcookies.org.
CHANGES TO THE PRIVACY POLICY
We have a right to introduce changes to the Privacy Policy at any time by posting them on the Website. Any version of the Privacy Policy posted on the Website shall replace all previous versions of the Privacy Policy and shall come into effect immediately after posting.
CONTACT INFORMATION
If you have any queries, comments or requests concerning the Privacy Policy, please contact us by writing to [email protected] or:
MADARA COSMETICS, AS ZELTIŅU IELA 131, MARUPE, LV-2167, LATVIJA.
By agreeing to receive commercial notices, you confirm that you are informed that:
1. AS Madara Cosmetics processes your personal data, which you have entered in the registration form, including your geographical location and purchase history for the purpose of offering you the most suitable services and products;
2. In order to send commercial notices various types of profiling is performed, taking into account the information you have provided for the purpose to establish what kind of a commercial notice would be most suitable for you;
3. Your personal data will be processed by us and our business partners, who provide IT structures, email and SMS platforms;
4. You have a right to make rectifications of the entered personal data or revoke your consent to receive the commercial notices at any time;
5. AS Madara Cosmetics will cease sending commercial notices as soon as your request is processed (please note that processing of the request depends on technological capacities to act on your request, which may take up to five days);
6. Your personal data will be processed until you revoke your consent, or, in certain cases, until the necessity to retain evidence of the received consent expires.
Upon registering you confirm that you are informed that:
1. The data you provide will be processed for the following purposes: 1.1. to create and maintain your account in order to conclude a Distance agreement with AS Madara Cosmetics and obtain other related services, including notifications related to the performance of the Distance agreement; 1.2. to compile and retain your purchase history, inter alia, in order to improve the services and products we provide; 1.3. to retain evidence of the concluded Distance agreement;
2. Your personal data will be processed by us and our business partners, who provide delivery services, IT structures, and payment platforms;
3. You have a right to make rectifications to the entered personal data or request deletion of your account at any time;
4. Your personal data will be processed until you delete your account, or the storage period set out by the laws expires, or statute of limitations for bringing an action in court lapses;
5. Failing to provide all information specified in the registration form will prevent you from creating the account and concluding the Distance agreement through it.
Upon registration, you confirm that the entered personal data is true and accurate.
Comments
You must be registered to comment Sign in or Sign up