Behind The Scenes

30.11.2021 Our ancestors knew how to dress up and throw a good party — all that in an exuberant, yet sustainable, fun, yet meaningful manner. Here are five things to love about this tradition, and three masks you can easily make by yourself.

16.11.2021 Inspired by the Latvian masking traditions, the Métamorphose gift collection is all about transformation. The adorable creatures and miraculous events were brought to life by artist Katrina Neiburga, who created four short films where the power of tradition and its full-blooded energy is reimagined in the context of contemporary living.

11.10.2021 With the launch of the long-awaited MÁDARA mascara, our team dared to embrace uncertainty and question the traditional beauty advertising customs, turning the process into a creative experiment itself.

12.10.2020 Here are answers to your every question, plus a glossary of essential beauty terms to help you distinguish between meh! and marvellous.

20.05.2020 Have you ever been eager to amp up your skincare game, just didn’t know where to start? Our certified beauty therapist Kitija from the Skin Café salon shares off-label beauty hacks using MÁDARA Organic Skincare and Makeup.

03.10.2019 The rebellious French spirit paired with a quest for sustainability are promising drivers for the new beauty and fashion trends. MÁDARA founder Lotte spots them at Paris Fashion Week SS 2020.

29.03.2019 You think that washing hair is fast and easy? Well, yes, - if you do not follow the unique routine that founder of MADARA, Lotte, is so thrilled about. 3 combs and the application of conditioner in layers with centimetre precision - this combo is your ticket to beautiful, thick and shiny hair.

14.02.2018 From holographic beauty to anti-pollution cosmetics and nude makeup – discover the hottest trends and the most exciting MÁDARA launches coming your way in 2018. 

17.01.2017 Meet Egija Zirapa – artist, illustrator and the winner of MÁDARA design competition, whose work is featured on our festive set this year. 

10.11.2016 Lotte Tisenkopfa-Iltnere talks her first childhood memories about mystical Northern forests, and shares her experience of making her modeling debut for the SMART ANTIOXIDANTS line.